Lessons From The Movie Moneyball

My wife and I watched the Movie “Moneyball” last night. You’re probably asking yourself what does the movie “Moneyball” have to do with my Business! And the answer is A LOT!

You probably know that the movie is about the Oakland Athletics baseball team that made the playoffs and then lost its top 3 players to other teams because Oakland couldn’t afford them. Their payroll was under 40 million and the Yankees payroll was over $120 million. They couldn’t compete under the present system!

They had to find a way to compete without spending more money. So the GM “Billy Beane” AKA Brad Pitt, found a SYSTEM to find undervalued baseball players that could provide what their team needed. This selection process went against “conventional baseball logic” and others in the organization, namely the coach, did not buy into the system and consequently it was a disaster. They were in last place and losing almost every game.

That is until the System, “Billy Ball”, was implemented the way it was supposed to work. What happened next was close to miraculous. The Oakland Athletics went on to have the longest winning streak in Baseball History – 20 games. They ended up first in their division and made it to the playoffs after losing their top 3 players and with a payroll 1/3 the size of the top clubs.

So here’s the similarity. If you continue to do the same things that everybody else is doing and in the same way that everybody else does you may not be able to compete in today’s tough market. You have to find a System that will get you the results you need.

Just as important, you have to have everyone on your team buy into the system otherwise they will sabotage it and it won’t produce results. You see most people do not like change. Change involves doing something different, unfamiliarity and the unknown. However without change there is no growth, only stagnation and ultimate demise. Just look at the number of successful companies that are no longer here because they did not change what and how they did things.

If you want to have a successful practice you have to have an Internet Marketing System that automatically:

Attracts New Patients to your website <Be On The First Page Of Google>
Converts website visitors to prospects and prospects to Patients <Have Marketing Processes Built Into Your Website>
Retains your patients, getting them to use more of your products and services so it increases their lifetime value and gets them to refer other family and friends to your practice. <email Marketing>

Each of these is a SYSTEM. By implementing Tested and Proven Marketing Strategies, Techniques and Systems you will be able to track and measure your success. If you would like to discuss how we can help you implement these systems on your website, the internet and your marketing just respond to this email or give me a call @ 1-877-767-7775 ext. 102.