Email Marketing Strategies For Businesses
There aren’t too many people aware of the long term benefits of email marketing. They believe email is just for private use and that their website is enough to take care of the job of earning money.
Retain Customers With Email Marketing
Great businesses are built on lifetime relationships with customers. We all know the money is in that database of your existing customers but the question is how do you continually educate them on all the services you provide?
How do you keep them up-to-date on all the new technologies, specials, events and announcements that will provide solutions to their problems, their needs, wants and desires?
The answer is quite simple. It’s by the means of email marketing.
If you don’t have an on-line system that automatically markets to your customers and repeatedly follows-up with your prospects you’re losing money every day!
Can I Do Email Marketing Myself?
Most of us have the same answers as to why we don’t do email marketing and they are as follows:
- I don’t have the time to spend every week to do this
- I’m not a copywriter so I don’t know exactly what to put in the subject line of the e-mail, how to format the copy and what is it that I should be saying so my e-mails will get through the spam filters
- It’ll tie up my computer all day to try and send e-mails to my entire client list
- The technology is too complicated to figure out
The fact is it’s complicated. Over half the emails don’t get delivered. What you say, how you say it in an email and how the email is formatted is critical to your success.
But… What we do know is that more and more of your customers are researching services on-line. And if you want to build your business you’re going to have to do it on-line. If you are to survive and thrive in this New Economy, must be done through the internet.
So How Much is One Patient Worth To You?
What is the lifetime value of just one customer? I’m not talking about one visit to your establishment. Your customers come to you multiple times per year. There is a cycle that they repeat. And many times over the course of time, don’t they need other and sometimes more expensive services?
Use our automated email marketing system to build a database of qualified customers and to be able to stay in touch with them automatically, forever.
What Exactly Do I Get With My Email Marketing System?
Here’s what you get with our Done-for-you Email Marketing System:
- weekly customized industry specific tips automatically delivered to your email list
- up to 10,000 emails automatically sent to your list each month
- our email delivery systems works with all major email programs such as Microsoft Outlook, AOL, Yahoo, Gmail, Hotmail, Entourage, cable email carriers and virtually all major email systems and we assure the proper formatting and delivery of your emails
- unlimited automatic remote back-up and storage of your email list
- yearly list management including unlimited customer support, monitoring of email activity, and on-going maintenance of your on-line sales system
- the creation of a visitor information capture system implemented on your website
- automated subscription confirmation and email verification
email auto-responder with sequential follow-up system- email list management includes automated opt-in and opt out functions, email entry and removal from your database and supervision with security protection of your email list
- a customized e-mail template with professional graphics and logo
- monthly email marketing campaign
- monthly reports on email delivery
- includes your own personalized Free Special Report for your email capture system
When a visitor enters their email address in the opt-in box on your website (image to the right) they are automatically entered into your email database to receive your weekly or monthly emails in sequence. When someone opts out, their email address is automatically removed as per the anti-spam compliance rules.
We will manage both the names on your list and the protection of your list. You’ll receive reports on how many emails were sent, how many emails were delivered, how many bounced and how many clicked through to your website.
