The rivalry for visibility in search engine results is intense, which is all the more reason that businesses have to stake their claim as an online presence. Together with search engine optimization, PPC (pay-per-click) can garner more top listing results for your brand – and trust me – if you’re not there, your competition will be.
So, if you’re undecided about PPC for your business – or if just haven’t given it much consideration until now – permit me to discuss why PPC is a no-brainer, even if you’re already a successful business.
Benefits of Pay-Per-Click Campaigns:
PPC advertising campaigns make a lot of sense for many businesses; following are a few reasons why.
The initial investment is minimal. There’s no account setup fee and you only pay when someone clicks on your ad.
You can set your own budget. You can customize your budget based on your sales goals and how aggressive you want to be without going over your budget.
You’ll receive instant gratification. Because of the nature of PPC ads, you’ll achieve top placement immediately, assuming you have a quality ad (which is where we come in).
You’ll enjoy real-time trackability. We ensure that your PPC campaign consistently remains as effective and efficient as possible by tracking keyword and phrase successes/failures, determining which ads bring in the most traffic, conversion rates and more.
It boosts your local visibility. By carefully crafting and targeting your site’s campaign, we can prequalify your site’s traffic based on location (or other influences) to ensure that the right people are being driven to your site.
If your business is new to the market, you have recently launched your website or you just want people to know who you are, PPC is for you. And even if you’re convinced that SEO is the best option for you, top results take time. Think of PPC advertising as a marketing tool to get results while your organic SEO efforts are building up.
Interested in getting your PPC campaign(s) started? We can have your campaigns up and running in no time. Call our office today to schedule a consultation and let’s get started!